As Chief Creative Officer for Simon Malls, Chidi is responsible for advertising, branding, media, digital, social, experential and event programming for the world’s largest operator of luxury and fashion shopping centers. 

He leads an internal creative agency to elevate Simon centers as modern, dynamic, fashion-forward destinations - partnering with best-in-class creative talent and media leaders such as Vogue, W, Harper’s Bazaar and Refinery29 to bring this vision to life.

Previously as VP, Creative Services, he helped drive the creative reinvention of Cole Haan with the acclaimed “Subway” campaign – and has also collaborated with many of the world’s leading brands including Diesel, Levi’s, Hugo Boss, Dunhill and TAG Heuer.

Chidi started his advertising career at Grey London and spent many years at BBH in both London and New York.

contact@chidiachara.com

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